About Us
Malik, Inc. specializes in customer experience consulting and the delivery, implementation, and support of software solutions.
Originally starting out as a CRM-focused firm, we’ve expanded our scope to be more strategic in nature. We go beyond standard Customer Relationship Management (“CRM”) solutions to help customers take an empathetic approach to their customers—placing them in their customers shoes.
How would their customer go from not knowing about them to knowing? From knowing to engaging? From there, obtaining pricing, buying, and then servicing?
This is all connected in our approach, and the standard operating procedures and software used at every micro-transaction of the process is scrutinized. At times, this can yield a need to change to an accounting or Enterprise Resource Planning (“ERP”) systems, CRM software, or going so far as to revamping websites, social media presence, and other ancillary solutions used to solve disparate problems.
... is to transform how organizations engage their customers—from first contact to lasting loyalty—through empathetic conversations, creative problem-solving, and user-friendly software solutions that streamline processes, delight users, and foster meaningful relationships and sustainable growth.
Not all customers are on a similar trajectory or at the same level of maturity. We meet our customers and prospective customers where they are and act as guides/stewards.
We are a people-first organization, and that is evident in our core values—which are reflected in everything we do.
Origins
Hi there!
I’m Basil Malik—tech tinkerer turned CX advocate. Since coding my first website in the ’90s, I’ve guided more than seventy successful CRM projects. My north star is simple: technology should feel human. Malik, Inc. exists to listen first, create boldly, and celebrate every client win like it’s our own.
I’d like to invite you to learn a little bit more about our origins and history.
History (Timeline) - Click to Collapse/Expand
1997 – Passion for Tech
Basil got exposed to technology at an early age. Starting with MS Office products, it quickly expanded into tinkering with websites and exploring various prominently used web development languages at the time (HTML, DHTML, etc.).
1997
June 01
2010 – Web Server Management
Basil begins dabbling in web servers, website hosting, and in-depth website development.
2010
December 01
2013 – Professional Consulting
Basil joins Steward Consulting as their first, full-time CRM consultant specializing in Sage CRM integrated with Sage 100.
2013
January 03
2015 – Malik, Inc. founded
Originally, Malik, Inc. was founded to be a holding company for Basil's entrepreneurial dreams.
2015
July 28
2016 – Malik, Inc. Focused on CRM
Departing Steward Consulting, Basil shifts the focus of Malik, Inc. to be a standalone CRM consulting partner.
2016
August 01
2019 – Joins Pabian Partners
With an opportunity to work with a trusted partner, Basil begins learning Acumatica ERP.
2019
August 01
2020 – Joins Blytheco, Discovers Creatio
Missing his CRM consulting roots, Basil goes back to the world of CRM and joins Blytheco as its CRM Practice Leader.
2020
August 05
2022 – Regional Recognition
Having grown the Creatio practice, Blytheco wins an award as Creatio's fastest growing partner in the Americas.
2022
May 25
2023 – Changes
Departing Blytheco, Basil begins his family with wife Lizabeth. They welcome their son Xander. Basil joins Net at Work as their CRM Practice Director.
2023
September 11
2024 – Re-launches Malik, Inc.
Struggling with work/life balance created by his own making, Basil departs Net at Work. Re-launches Malik, Inc. as a Customer Experience consulting firm.
2024
August 27
2025 – Today
Basil and his team are dedicated to partnering with customers, publishers, and other consulting firms to deliver transformative, people-centric outcomes.
2025
January 01
While our story is very “founder”-centric, it tells a story of discovery and, as Basil would say, “learning everything he didn’t want to be or do, and thus finding exactly who he is and what he wanted his brand to become.”
Today, we live by our core values without compromise. Each team member embodies and embraces the brand of Malik, Inc., and will gladly trade a successful customer outcome for a loss in revenue any day of the week. The belief that if you take care of people, revenue becomes a secondary outcome to the success of the businesses and organizations we help.