Why CRM Isn’t Just Software – It’s an Operational Framework
CRM started as a simple tool, but many businesses now use it as a shared foundation for how work gets done, decisions are made, and teams stay connected as they grow.
CRM Trends in 2026 and Why Most Companies Still Need to Slow Down
CRM trends in 2026 are exciting, but most teams still struggle with the basics: clean data, simple workflows, and real user adoption. This article breaks down what’s changing in CRM and why getting the fundamentals right first is the fastest path to better outcomes.
Digital Transformation Fatigue Isn’t a People Problem – It’s a Design Problem
Digital transformation fatigue is often blamed on people, training, or change resistance. In reality, it’s usually a design problem. This article explores how poorly designed systems create unnecessary administrative burden – and how thoughtful, human-centered design can create space for the work that truly matters.
Why Forms, Documents, and eSignature Work Better Together
Forms, documents, and signatures show up in nearly every business process. Treating them as separate tools creates friction. Treating them as a cohesive operational layer creates consistency, visibility, and momentum.
2025 – Today
Basil and his team are dedicated to partnering with customers, publishers, and other consulting firms to deliver transformative, people-centric outcomes.
2024 – Re-launches Malik, Inc.
Struggling with work/life balance created by his own making, Basil departs Net at Work. Re-launches Malik, Inc. as a Customer Experience consulting firm.
2023 – Changes
Departing Blytheco, Basil begins his family with wife Lizabeth. They welcome their son Xander. Basil joins Net at Work as their CRM Practice Director.
2022 – Regional Recognition
Having grown the Creatio practice, Blytheco wins an award as Creatio’s fastest growing partner in the Americas.
2020 – Joins Blytheco, Discovers Creatio
Missing his CRM consulting roots, Basil goes back to the world of CRM and joins Blytheco as its CRM Practice Leader.
2019 – Joins Pabian Partners
With an opportunity to work with a trusted partner, Basil begins learning Acumatica ERP.
2016 – Malik, Inc. Focused on CRM
Departing Steward Consulting, Basil shifts the focus of Malik, Inc. to be a standalone CRM consulting partner.
2015 – Malik, Inc. founded
Originally, Malik, Inc. was founded to be a holding company for Basil’s entrepreneurial dreams.
2013 – Professional Consulting
Basil joins Steward Consulting as their first, full-time CRM consultant specializing in Sage CRM integrated with Sage 100.
2010 – Web Server Management
Basil begins dabbling in web servers, website hosting, and in-depth website development.
1997 – Passion for Tech
Basil got exposed to technology at an early age. Starting with MS Office products, it quickly expanded into tinkering with websites and exploring various prominently used web development languages at the time (HTML, DHTML, etc.).